Bioluminescence describes the light that some living creatures such as fireflies and jellyfish emit from their cells. Harnessing these reactions has already transformed key areas of clinical diagnosis and medical research.
But scientists are now looking at whether this "living light" could help enhance food crops, detect pollution or even illuminate our journeys home.
On a night in January 1832, off the coast of Tenerife, a young Charles Darwin wandered up on to the deck of the HMS Beagle.
As the young naturalist looked out to sea, he was struck by the unearthly glow emanating from the ocean.
"The sea was luminous in specks and in the wake of the vessel, of a uniform, slightly milky colour," he wrote.
"When the water was put into a bottle, it gave out sparks for some minutes after having been drawn up."
Darwin was almost certainly describing the light emitted by tiny marine organisms called dinoflagellates. His accounts of this phenomenon, known as bioluminescence, were unearthed by Prof Anthony Campbell in hand-written notebooks stored at Cambridge University.
While Darwin was one of the first modern scientists to document the phenomenon, it would be more than a century before it was put to practical use. Prof Campbell, from Cardiff University, carried out pioneering research throughout the 1970s and 1980s leading to the discovery that living creatures produce this light using special proteins called luciferases. The proteins take part in a chemical reaction in the cells, which is responsible for the light emission.
"When I started researching bioluminescence 40 years ago at the [Cardiff University] medical school, a lot of people raised their eyebrows and said: 'What the devil is this guy doing working on animals in the sea? He was brought from Cambridge to do medical research'," Prof Campbell explains.
But he was able to spot the phenomenon's potential. Having discovered the proteins involved in bioluminescence, he realised that by combining luciferases with other molecules, it was possible to harness this light emission to measure biological processes.
This would pave the way for something of a revolution in medical research and clinical diagnosis.
For example, by attaching a luminescent protein to an antibody - a protective molecule produced by the body's immune system - it could be used to diagnose disease. This allowed clinicians to dispense with the radioactive markers that had previously been used in such tests.
"This market is now worth about £20bn. If you go into a hospital and have a blood test which measures viral proteins, cancer proteins, hormones, vitamins, bacterial proteins, drugs, it will almost certainly use this technique," Prof Campbell told BBC News.
Bioluminescent proteins are also tools in drug discovery and have found widespread applications in biomedical research, where they are used to study biological processes in live cells.
"If you've got a university department that doesn't use these techniques, they are not at the cutting edge," says Campbell.
Other applications are on the horizon. At the University of Lausanne in Switzerland, Prof Jan van der Meer has developed a test for the presence of arsenic in drinking water using genetically modified bacteria.
Arsenic contamination of groundwater is a pernicious problem in some parts of the world, especially in Bangladesh, India, Laos and Vietnam.
Prof van der Meer's microbes have been engineered to emit light when they come into contact with arsenic-containing compounds. Potentially contaminated water is injected into vials, activating the dormant GM bacteria. The extent to which the microbes emit light is then measured to provide an indication of arsenic concentrations in the water.
The work is now being commercialised by the German firm Arsolux. Prof van der Meer says the bacterial-based kits cope well with multiple samples, require fewer materials than standard chemical testing field kits, and are easy to prepare.
But regulatory hurdles remain to the take-up of bacteria-based tests in these countries. And, Prof van der Meer adds: "In the end it comes down to market things… things you cannot control as a scientist."
So called rainbow proteins (a spin-off from work into bioluminescence), which change colour in response to particular compounds, are also an option for detecting environmental toxins, or the potential agents of terrorism.
There are already several consumer applications of bioluminescence: one US firm has made use of it to manufacture luminous drinks for sale in nightclubs.
And researchers have even modified plants so that they emit light. Bioluminescent crops could indicate when they require water and nutrients, or warn of disease and infestation. However, the controversy surrounding GM foods has so far prevented these ideas from taking hold.
A few years ago, a team of undergraduates at Cambridge University researched the idea of luminescent trees that would act as natural "street lamps".
"What we achieved in that project was to put together some DNA which allowed bioluminescence, to show that it worked in [the bacterium] E. coli, and to submit it to the 'parts registry' which holds this DNA so anyone else can use it in future," team member Theo Sanderson told BBC News.
"We were approached about a year ago and offered funding to continue developing the project, but we have all gone on to other things and so it wasn't really an option."
Previous efforts to create light-emitting plants in the lab have made use of a luciferase gene derived from fireflies. But these plants can only glow when supplemented with an expensive chemical called luciferin. The method used by the Cambridge team is attractive because it is based on bacterial systems which produce their own fuels for luminescence and so can be fed normal nutrients.
In 2010, a separate team published a study in which they were able to demonstrate that such methods could be used to create plants that glowed without the need for chemical supplements. The US-Israeli team of scientists inserted light-emitting genes from bacteria into the plants' chloroplasts - the structures in their cells which convert light energy from the Sun into chemical fuel.
Mr Sanderson, who now works at the Sanger Institute near Cambridge, said this was a good choice because chloroplasts are essentially bacteria that have become incorporated into plant cells, so they can easily express the microbe-derived gene without the need for other modifications.
But researchers will need to find ways to boost the light emission from such lab organisms if GM trees are ever to light our way through the urban jungle.
Prof Campbell says the potential of luminescent proteins in drug discovery and medical research has not yet been fully exhausted and he is currently collaborating on a project to use luciferases to research Alzheimer's disease.
Bioluminescent creatures might also provide a convenient means of studying environmental changes in the sea. Some animals obtain the light-emitting chemicals they need from the organisms they eat. So studying the interactions between these species might allow scientists to detect changes in marine food webs.
Despite the impact on clinical diagnosis and research, Prof Campbell points out that he has only ever received one grant to research bioluminescence. Nevertheless, he says it is a "beautiful example of how curiosity - quite unexpectedly - has led to major discoveries in biology and medicine. And it has created several billion dollar markets".