Asos has apologised for leaving two bulldog clips on a dress for sale on their website.
They were clearly visible and being used to hold the dress in place and possibly to create more shape.
A sharp-eyed shopper spotted it, and then social media had lots to say about it.
The clips have since been edited out, but now some are left questioning whether online shops are misleading them in regards to sizing.
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One person on Twitter said: "Ok, but are the clips included with the dress? It's a bold look."
Unfortunately they're not and weren't meant to be there in the first place.
Asos responded to the tweet in quick fashion - in just 10 minutes to be precise.
And by the afternoon the clips had been edited and removed from the dress.
Hi Ronnie, thank you for raising this with us. We're sorry to hear the clips are showing in the picture. We'll now raise this with our specialist team. If you have any questions please send us a message we'd be happy to help.— ASOS Here to Help (@ASOS_HeretoHelp) April 23, 2019
But that didn't do the trick in stopping people talking about it.
Or can you stop adding clips because it's misleading when the product arrives and is completely different in real life? Show us how it really fits— Zahida Allen (@xZahida) April 25, 2019
Hey @ASOS_HeretoHelp why not clearly show how the dress fits, instead of changing it to fit in a different way than it clearly wouldn’t without the clip, definitely an idea for the specialist team 🙌🏽☺️— L-popz (@Lozzerhoneypot) April 23, 2019
Thank you!!!!!!!!!!!!!!!! 🤯 And there’s you doubting your body shape when the dress doesn’t hang right like the pictures and what not— Ronnie (@xronnieanna) April 23, 2019
Then of course the frustrations spread a little further to more general concerns about the way things are meant to fit and how they actually do fit when they arrive on your doorstep.
Some even going on to reference the Asos slogan.
And then, of course, there is this: "Exclusive to ASOS, our universal brand is here for you, and comes in all our fit ranges: ASOS Curve, Tall, Petite and Maternity. Created by us, styled by you." ... they should add: "Clips to be purchased separately"— Thomas Baekdal (@baekdal) April 25, 2019
Asos stocks more than 850 brands and ships all over the world but last year it warned profit growth was slowing.
At the start of the month ASOS threatened to block serial returners , saying if it suspected someone of returning lots it might deactivate their account.
But some shoppers now find the threat hypocritical saying the reason why some have to return large amounts of items is due to inaccurate sizing.
The irony of the them clearly deceiving what the clothes actually look like yet recently banning accounts that “return too many items” 😡— Ann-Marie 🍯 (@annn1018) April 25, 2019