Sony won't be attending next year's E3 Expo for the first time in the event's 24-year history.
E3 is one of the world's biggest gaming conferences.
The three-day event usually sees gaming giants including Sony and Microsoft showcase their newest, shiniest products.
In a statement, Sony said: "We always want to innovate, think differently and experiment with new ways to delight gamers."
Sony not being in or at E3 next year is interesting. Are they planning online-only news/reveals? A separate event down the street? Can't imagine they'll have complete silence that week.— Joe Fourhman (@fourhman) November 15, 2018
Sony went on to say: "PlayStation fans mean the world to us.
"We are exploring new and familiar ways to engage our community in 2019 and can't wait to share our plans.
"As a result, we have decided not to participate in E3 in 2019."
Around 70,000 people attend the E3 event this year.
Normally, Sony would hold a press conference and have a booth at the event - which takes place next year in Los Angeles, California, on 11 June.
Its decision not to show up in 2019 has left mixed feelings among fans and experts.
Now that the shock is wearing off, I'm starting to somewhat see the logic of Sony ditching E3. It's possible the company is so strong that E3 is literally a waste of their time and they're better off doing their own event whenever they wish.— Tony Polanco (@Romudeth) November 15, 2018
No PSX and no E3 is a kinda weird look for Sony though, right? I’d assume it’s b/c all hands on deck for PS5 in 2020, less to discuss in 2019. But I’ll still hold onto a smidgen of hope that they have some mega reveal event planned for next year...bring on next gen😬👍— GhostRobo (@GhostRobo) November 15, 2018
This isn't the first event Sony have cancelled this year.
In September, Sony boss Shawn Layden announced the company's annual event, PlayStation Experience, was to be cancelled.
The reason - PlayStation didn't have enough games to show its players.
PlayStation Experience started in 2014 as a celebration for PlayStation's 20th anniversary as a way to unite its fans.
Mr Layden said: "We don't want to set expectations really high and then not deliver on it.
"It was a hard decision."
There's hope however for some new development from Sony for its PlayStation gamers.
Sony president Kenichiro Yoshida announced earlier this year the company was developing a new video game console - which many gamers suspect to be the PlayStation 5.
He told the Financial Times that it was "necessary to have a next-generation hardware".
However, he declined to say whether the successor would be branded the PlayStation 5.