YouTube stars KSI and Caspar Lee could be changing how films are released
- Published
The way new films are released could change, depending how well a new movie starring KSI and Caspar Lee performs.
Laid in America is skipping a cinema release and will instead be available to download or buy on DVD.
They believe if their film is a success, others will copy their model.
"Our audience is so online and international, it makes sense. It really depends how much money this movie makes," 22-year-old Caspar explains.
KSI adds: "I guess the studios will be like, 'Oh this worked, let's try this' and follow."
However, critics argue this model would only work if films include stars who have a powerful voice across social media.
KSI, 23, has more than 14 million subscribers on YouTube and was named the UK's most influential creator in 2015.
What also makes Laid in America significant is that the two leads are being played by YouTube stars, who aren't playing themselves.
"There are similarities with our online personas, but it is different characters," says KSI.
"The directors had us in mind when writing the script, so they wanted us to have our own input and ad-lib. So, we just went with it and hopefully smashed it."
Caspar agrees: "There are people who have done something like this before... but we are just trying to help open up doors."
Some people have compared the comedy Laid in America to movies like American Pie and Superbad, which the guys have called a huge compliment.
"Those are films I loved watching growing up and there aren't many films like that these days," says Caspar.
While the film release is breaking away from the traditional format, it will still have its own premiere at the O2 Arena in London.
KSI says: "The premiere is so important. It's great to see the reaction online, but to see it physically is 100% necessary."
We spoke to KSI and Caspar before the film had been released, but they were already feeling confident that there would be a sequel.
However, they insist they will never turn their backs on YouTube and head for Hollywood.
Caspar says: "You don't have to do one or the other."
Laid in America is released on DVD and Blu-ray and digital download on 26 September.
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