In 2015 we saw some legendary magazine titles vanish from newsagent shelves.
Lads' mags FHM and Zoo suspended publication, while music bible NME become a freebie you pick up in stations and colleges.
Their declining physical sales are largely down to our obsession with reading stuff on our mobiles and online.
But before we start waving goodbye to magazines (made from paper) have a look at these Christmas specials.
There's Snoop Dogg "smoking" a candy cane. There's Liam Gallagher with angel wings. And there's a Prodigy elf.
This is what we found...
Stars dressed as Santa, lots of 'em
December and January magazines of the past feature a fair few celebrities dressed in fake fur and red nylon.
Here is Snoop Dogg in the Christmas issue of Rolling Stone a decade ago, proving that he, like Father Christmas, has been the same age since the dawn of time.
This was Gwyneth Paltrow's sexy Mother Christmas look back in ye olde 2003...
Rock god Mick Jagger jingled his bells on the cover of Record Mirror in 1977...
These Christmas specials are among a vast collection of 70,000 magazines about pop culture - dating back to 1910 - being sorted and scheduled to be digitised at the Hyman Archive in south London.
Subject to obtaining a special licence, the plan is to scan and tag every page of every publication and then plug that information into an epic database of pop culture. It's no wonder they need elves...
Way back in 1979 the man behind Band Aid was a pop star in his own right - Bob Geldof was the singer in the Boomtown Rats and a Christmas cover star.
Here he is bossing the oracle of pop music that was Smash Hits. The magazine helped launch thousands of pop careers from Kylie to the Spice Girls.
And then there's this...
The December 1999 issue of High Times magazine, a publication all about... cannabis (and the campaign to legalise it).
Yes it really exists and is still going in the US.
Things can and do get weirder...
This is the most unlikely Mixmag cover you will ever see and surely the only time in the dance mag's history that a man in a kilt featured on the front cover.
Who can spot the Radio 1 legend normally seen behind the decks in Ibiza?
Let's take a closer look at Mr Tong...
When fur stocks run low, try angel wings
Magazine sales were so massive in 1995 that NME put out a choice of front covers - fans could choose between Liam from Oasis or Damon from Blur.
A time when computer games looked like THIS
The Atari gaming console is your Xbox's great-great-great-great-great-granddad. Check out that Star Wars game at the bottom. #Want
Liam Gallagher wrapping paper
In 1996, the NME helpfully gave its readers free wrapping paper featuring the gurning face of Liam Gallagher.
We found lots of weird cartoons
This cartoon featured on a festive front cover in 1997.
Here's the full cover. Yes, it's Liam and Noel AGAIN. Were there any other human males alive in the late 1990s?
Meanwhile, the Easter Bunny got confused in 1988. We blame climate change.
Special thanks to James Hyman and Tory Turk at the Hyman Archive.