They've already dominated YouTube - now some of the top vloggers in the world are taking over BBC Radio 1 in a brand new weekly show.
Zoella, Tyler Oakley and TomSka are some of the stars joining the station.
Speaking to Newsbeat, Joe Sugg, aka Thatcherjoe, said he and his flatmate Caspar Lee, who is also appearing, are both "really excited" to join Radio 1.
"I've always wanted to go in to radio. When I was younger I used to make my own little radio shows," he said.
"I used to have an old tape player and press record. It's always been an interest of mine."
Thatcherjoe said his show will be "just a general laugh".
He added: "I think we're going to have a lot of fun with it. It'll be quite silly."
Dan and Phil, who have already made the crossover from online to radio, will present the programme once a month.
"We feel like proud parents introducing the spawn of the internet to the people of the radio," they said.
"Each personality will bring something totally different and seeing what they do with their episode and what music they play will be a really interesting, great experience!"
On other weeks the pair will introduce a different YouTuber.
Troye Sivan, ThatcherJoe and Sprinkle of Glitter have all been confirmed for the programme, which will air on Mondays from 9pm to 10pm.
"So excited to do a YouTuber takeover on Radio 1," said Brit Pop Princess, who has also signed up.
"So glad to see the wider community embracing what we do, I love music and talking - a perfect mix for me and I can't wait!"
Between them, the vloggers have a range of specialisms including beauty, fashion, comedy and singing.
Ben Cooper, Controller of BBC Radio 1 and 1Xtra, said: "Traditional youth broadcasters must adapt or die. It would be short-sighted to dismiss the importance of vloggers and ignore the new breed of presenting talent that are so influential to young audiences."
The first show will go out on Monday 1 September, presented by Dan and Phil, with more details to follow about which hosts will appear in the weeks after.
Radio 1 was recently presented an award at the Summer in the City YouTube festival in London, honouring the fact it has more than 1.4 million subscribers.
Almost one billion minutes of content have been watched on the Radio 1 channel and it is officially the biggest radio station on YouTube.