Photographer Huang Qingjun is famous in China for his photo series, Family Stuff. Since 2003 he has been asking subjects to pose with everything they own, neatly displayed in front of their homes.
Huang has eyes that crinkle at the sides when he smiles. It's a friendly face, and a huge asset when he asks people to do things that you might expect would result in a flat refusal.
"I look for people from all corners of China to showcase what they have. It's a transparent and interesting way to look into people's lives," Huang explains.
"People usually only invite good friends to their homes, because it's a private space, but my pictures show what people possess. They satisfy our natural curiosity."
Huang's new project is based on a similar idea - this time, he asked people to display everything they've ever bought online. The results are a testament to the overwhelming popularity of online shopping, particularly China's most popular internet shopping platform, Taobao.
"Taobao saw my Family Stuff project, and asked if I wanted to do a special series looking at online shopping," Huang says. "I agreed to do the project, but I had a few of my own ideas in mind. I wanted to find people from all directions: east, west, south and north."
More than half of China's 1.4bn population can access the internet via a broadband connection. Many also have access to mobile internet and can shop online using their smartphones.
Internet sales rose 49.7% last year, according to Chinese government statistics, in comparison to a 12% rise in all retail sales across the country.
For people living in remote areas, internet shopping is a lifeline to the outside world - a way to access a host of products that would never be seen where they live. In some of China's more inaccessible places, delivery crews must sometimes abandon their vans to drop off packages on foot.
They might seem straightforward, but Huang's photos often bring emotions to the surface. One girl who came to a recent exhibition began to cry, he says.
"She saw the pictures of people who have the most possessions next to the ones who have the least. She was touched," he explains.
"Everyone understands materialistic things in different ways. Some of the subjects I photographed, like the Tibetan monk, own very little things, but can we say they are not happy? I don't think happiness depends on materialistic needs. It's what your heart wants."
Huang Qingjun plans to continue his Family Stuff project, but having photographed a large number of ordinary people, he is thinking of trying to persuade some famous faces to open their doors and bring out their possessions.
"I really want to photograph some entrepreneurs or government leaders. If I dare to dream, I want to photograph President Xi Jinping. People would be curious to see what he has.
"People are all born equal, but we all follow different paths under different living conditions."
More from the Magazine
Huang Qingjun's earlier photographs of people with all their possessions showed the social changes that have taken place in China. "People's lives have changed enormously," he told the Magazine in 2012. "Maybe their incomes haven't been affected as much as in the cities, but their thinking has."
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