Retail chain Halfords is urging other businesses to help women prisoners train for jobs, citing the success of a scheme it's been running for two years at HMP Drake Hall in Staffordshire.
The Halfords Academy at the prison offers inmates the chance to train as cycle mechanics, with the prospect of employment at the end of their term.
Halfords said those on the programme were subject to the same standards as other trainees, and worked on bikes that needed to be reconditioned.
"The training programme is thorough and is designed to challenge participants and raise their aspirations," said a spokesperson, adding Halfords believed the scheme could reduce re-offending.
Among participants was former drug addict Leigh Bolton, who's been working at Halfords for more than nine months. "It changed my life, my future and how other people see me," she said of the programme.