York is among the UK cities set to receive research funding for its creative industries, the government has announced.
It will receive a share of £80m. which the government hopes will boost productivity and create jobs in the UK's creative industries.
The investment will bring together businesses and academia to improve lucrative sectors, including fashion, broadcast and video games.
Businesses including Aardman, Sony, and Burberry will work will academics in hubs, such as York, to research ways to improve production.