Parents are being urged to sign up for a free app which tells them the sugar content of food and drink.
The "sugar smart app", from Public Health England, works by scanning barcodes and revealing total sugar in cubes or grams.
Officials hope it will help combat tooth decay, obesity and type two diabetes and encourage families to choose healthier alternatives.
PHE says young children are eating three times more than the sugar limit.
Its new Change4Life advertising campaign, which includes the sugar app, suggests that on average children aged four to ten years old are consuming 22kg of added sugar a year.
That's about 5,500 sugar cubes - more than the weight of an average five-year-old child.
The app has been developed to raise awareness of how much sugar is contained in everyday food and drink.
It works on more than 75,000 products, offering a quick guide to help parents to assess potential purchases that may harm their children's health.
How much sugar?
- a can of cola - nine cubes of sugar
- a chocolate bar - six cubes of sugar
- a small carton of juice - more than five cubes of sugar
Dr Alison Tedstone, chief nutritionist from Public Health England, said children were having too much sugar in their diets and this was leading to painful tooth decay, weight gain and the potential for serious health problems in later life.
Overweight and obese adults are more at risk of heart disease, type 2 diabetes and some cancers.
"If there's one thing I'd strongly encourage parents to do, and that's to swap sugary drinks out of their kids' diets for either a low-sugar drink or water or low-fat milk, which would be a really excellent choice."
She also said people might be surprised to discover the sugar contents, for example, of some yogurts and fruit drinks.
- In the UK, we consume over two million tonnes of sugar every year, but we don't always know we're eating it.
- Extra sugar is added to some savoury foods, like low-fat yoghurt and wholemeal bread, because it makes them taste better.
PHE has previously said it supported a sugar tax to help people cut down on the sugar they eat.
It has also called for reduced marketing of sugary food and drinks towards children in stores, on TV and online as well as fewer price promotions on sugar-laden products.
The sugar smart app is free to download from app stores.
Daily recommended sugar limits
- Four to six year olds - five sugar cubes or 19g
- Seven to ten year olds - six sugar cubes or 24g
- 11 year olds and above - seven sugar cubes or 30g
Source: Public Health England