The science behind the selling of sports products


A joint Panorama and British Medical Journal investigation into the claims of some of Britain's most popular sports products found that many performance-enhancing claims are not backed up by science.

Shelley Jofre reports on their findings when it came to the best-selling Lucozade Sport, endorsed by top athletes such as distance runner Mo Farah.

Panorama: The Truth About Sports Products, BBC One, Thursday, 19 July at 20:00 BST and then available in the UK on the BBC iPlayer.

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