Take That choose Google over Spotify
Pop band Take That have signed a deal to stream their new album on Google's music service, blocking out Spotify until the new year.
The record, called III, will appear on Google Play Music when it is released on Monday, with three bonus tracks not available on any other digital service.
Take That fans on Spotify and other streaming services will have to wait until 1 January to hear the album.
It comes after Taylor Swift pulled her catalogue from Spotify last month.
The US pop star removed her music from the service just before her new album 1989 came out, in a bid to boost sales.
Accepting a prize at the American Music Awards on Monday, the star made a jibe at the Swedish streaming service, whose royalty rates have been called into question by several musicians, including Thom Yorke and the Black Keys.
Swift said: "What you did by going out and investing in music and albums is you're saying you believe in the same thing I believe in - that music is valuable and that music should be consumed in albums and albums should be consumed as art and appreciated".
However, Take That's deal is more likely to be a business decision than a snub at Spotify.
The band, which was reduced to a trio earlier this year after long-time member Jason Orange quit, are playing an album launch party for fans at Google's headquarters in London on Monday, and have partnered with Google Play Music to create a TV advertising campaign.
Meanwhile, their new single These Days is jostling for the number one position in this Sunday's chart.
It is currently 1,500 copies behind the Band Aid 30 charity single, according to midweek data released by the Official Chart Company.