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Derby and Villa 'battle for biggest prize in football'

ASton Villa v Derby County
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Aston Villa and Derby County compete in the Championship Play-Off final at Wembley on Monday, with Deloitte calling it "the most lucrative one-off match in world football".

Its Sports Business Group says promotion to the Premier League will see an increase in revenue of at least £170m, rising to a minimum of £300m if they avoid relegation in their first season.

Dan Jones, partner and head of the Sports Business Group at Deloitte, said: “This season’s Championship has been tremendously competitive at the top-end of the table, and the play-off games so far have provided great entertainment for neutral football fans.

“This winner-takes-all clash will once again be a great advertisement for the Championship, with the winner guaranteed to see a significant boost to their revenues."