Labour has announced plans to slash rail fares by 33% and simplify ticket prices for part-time workers if it wins the election on 12 December.
The party also wants to make train travel free for young people under the age of 16 and build a central online booking portal with no booking fees.
The proposal is part of broader plans by the party to nationalise the UK's train system.
Conservative Transport Secretary Grant Shapps said the plan was "desperate".
The Conservatives and Liberal Democrats have also pledged to improve transport.
Labour said privatisation had "created one of the most expensive ticketing systems in the world", which discriminated against part-time workers, discouraged rail travel and excluded the young and low-paid.
Andy McDonald, Labour's shadow transport secretary, told the BBC's Today programme: "[Our pledge] is much overdue given that passengers have had to suffer rises amounting to about 40% since 2010.
"And if we really want to make the shifts that we need to get people from cars into public transport this is a major contribution to it, because obviously that's critical to addressing the climate change crisis."
Labour's manifesto contained a pledge to make rail travel cheaper but no details about what that would entail.
The party said the proposal to slash fares by a third would cost £1.5bn per year and be covered by Vehicle Excise Duty - money the Conservatives have earmarked for roads.
More generally, Labour says nationalisation - which it plans to achieve within five years of coming to power - will allow fares to be capped and improve the reliability of services.
The Conservatives' Mr Shapps said: "This is another desperate attempt from Labour to distract from their inability and unwillingness to be straight with people on where they stand on Brexit, and the fact they would raise taxes on low and middle-income workers across the country.
"You simply cannot trust [Jeremy] Corbyn to deliver what he claims. His ideological plans would wreck our economy, cost people their livelihoods and with the help of Nicola Sturgeon, would waste the whole of next year on two more chaotic referendums."
In keeping with their proposals to nationalise the railways, Labour's plans to significantly cut fares would see a reverse in the direction of travel for policies on train fares since privatisation.
Since 1995, successive governments have tried to move the day-to-day cost of running the railways onto fare-payers and away from the taxpayer. At that time, it used to be split 50/50 - now it's more like 75% on the shoulders of the passenger.
The argument goes that by raising fares in line with the Retail Prices Index inflation figure each year, government spending on the railways can be reserved for investment in infrastructure.
Announced just two days after the average train fare rise of 2.7% was published, and coinciding with major industrial action on several lines in the run-up to Christmas, Labour's proposal for a significant cut to fares could prove popular with commuters.
The future of ticketing and rail fares is just one of the issues being looked at by a major review into the UK's railways due to report after the election.
It is led by Keith Williams, the former boss of British Airways, who is particularly interested in how innovation in aviation fares and ticketing could be applied to the railways.
Meanwhile, the Liberal Democrats have pledged to freeze peak-time and season ticket train fares for the next five years and cancel the 2.7% rise in rail tickets from 2 January 2020. They also plan to complete the HS2 high-speed rail link.
And the Conservatives are pledging to improve transport links as part of a £3.6m Towns Fund.
They have also promised to give more funding to local combined authorities to improve bus and train services and put £500m into reversing cuts to the railway network made in the 1960s.
The Brexit Party's flagship transport policy is scrapping the HS2 rail project - a goal it shares with the Green Party.
Regulated fares include season tickets for most commuter journeys, as well as saver returns, standard returns and off-peak fares between major cities. They make up about 45% of all fares.
The average change in these figures is capped at July's Retail Prices Index (RPI) measure. They are due to rise 2.8% in January.
Across England, Wales and Scotland regulated fares raised about £3.3bn for the rail operators, according to the Office of Rail and Road.
Labour says they will pay for this by ring-fencing income from Vehicle Excise Duty, which the Conservatives plan to allocate to a special road-building fund from 2020-21 onwards.
So, an interesting question will be which road projects will be defunded to pay for this pledge.