Why we change the brands we buy - interactive video
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Advancing technology and manufacturing techniques are among the ingredients of our changing consumer tastes.
In this interactive video, Robert Opie - the founder of the Museum of Brands, Packaging and Advertising in London - outlines some of the main reasons why we change what we buy.
The arrival of the domestic freezer, of washing powder, and of cheaper imports all affected the sort of items on sale and popular among UK consumers.
The interactive elements to this video also explore how ownership and ranking of some of the biggest brands in the UK is changing.
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