Qantas, the Australian airline, has had its credit rating downgraded to "junk" - below-investment - level, by the ratings agency Standard & Poor's (S&P).
The downgrade could increase the airline's borrowing costs and sends a warning to investors.
The move by S&P comes after the airline issued a surprise profit warning and announced 1,000 job cuts on Thursday.
The carrier expects to make losses of up to A$300m ($271m; £165m) in the July-to-December period.
S&P said the rating cut reflected its view "that intense competition in the airline industry has weakened Qantas' business risk profile to fair from satisfactory, and financial risk profile to significant from intermediate."
It lowered the carrier's rating from the lowest investment grade, BBB-, to BB+.
Gareth Evans, chief financial officer of Qantas, said the downgrade was "not unexpected" and "highlights the unprecedented pressures that the Qantas Group is facing from several external forces but particularly from an uneven playing field in the Australian aviation market".
However, he added that Qantas "retains a strong financial position, including a large cash balance and a significant asset base".
The airline said in a statement that it had a cash balance of A$2.8bn as of 30 June 2013 and had reduced its debt by A$1bn in the last financial year.
Moody's rating agency warned on Thursday that it may also lower the Australian flag carrier's rating.
Qantas has been hurt by a range of factors in recent times including higher fuel costs, subdued global travel demand and increased competition.
The airline has claimed that its ownership rules, which limit total foreign holding of Qantas to 49%, with foreign airlines allowed to own just 35%, have further hurt its growth.
Qantas has argued that limits on its foreign ownership have benefited arch rival Virgin, which has attracted investment from foreign carriers Etihad, Singapore Airlines and Air New Zealand.
'House in Order'
Last month, the airline backed a suggestion by Australian Treasurer Joe Hockey that these rules should be changed.
Qantas has also said it needs government action to help it compete more effectively.
Australia's Prime Minister Tony Abbott indicated that the government was unlikely to give Qantas any financial support.
The Australian Broadcasting Corporation quoted Mr Abbott as saying that Qantas had to "get its house in order".
"That's what has to happen," he said. "If we subsidise Qantas, why not subsidise everyone?"
"And if we subsidise everyone, that's just a bottomless pit into which we will descend."
Mr Abbott added that while Qantas was an iconic company, it was also a private one, and that it "must run itself competently and profitably".