Electronic Arts' multi-player shooter "Battlefield 4" exploded onto the computer games scene earlier this month, giving players a realistic taste of military combat in the 21st Century.
But the logistics needed to develop a complex game like Battlefield 4 were certainly not child's play.
In particular, handling the massive amounts of data that makes up the game - huge graphics files, sound clips, and the game code itself - proved to be a severe technical challenge for the California-based games developer and publisher.
During development these files have to be distributed around the world, explains Steve Scivally, EA's technical director.
"EA is made up of a large group of development sites and a few dedicated QA (quality assurance) test centres. New game builds need to be transferred to the test centres as quickly as possible to locate defects and improve quality."
The problem was that sending a 50GB game file between sites over EA's own network often took hours - or even days.
In some cases it would have taken less time to move EA's staff to the data than to move the data to the sites where those people worked, and all this had the effect of slowing down project cycles and the overall pace of the game's development.
Solving this problem involved abandoning the use of its own computer network for large file distribution, relying instead on the internet to send data to its sites around the world from a central data repository in the cloud.
It also involved being more selective in which data was actually moved around the world, Mr Scivally explains: "The game builds got larger and took longer. There was only one choice: transfer less content."
To do this EA installed devices called cloud storage controllers, supplied by a California-based company called Panzura, in each of its sites.
These cloud storage controllers download and store copies of "master" game files which live in the cloud. The clever part is what happens whenever a change is made to a file at any site anywhere in the world.
When this happens the cloud controller spots that a change has been made to its copy of the file, and transmits just this change, or "delta", back to the cloud so that the master copy can be updated.
This delta - which is often less than 5% of the entire file - is then transmitted from the cloud to all the controllers at the other sites, and their local copies are updated.
Multiple game versions
To minimise the amount of data that needs to be sent around the world two other technologies are also used: compression - which reduced the size of a file - and something called deduplication.
Deduplication involves spotting chunks of data that are identical to other chunks of data stored at the same location, and then storing only a single copy.
It is useful for EA because the company produces versions of its games for different game platforms such as Sony's PlayStation and Microsoft's Xbox, and because each version is almost, but not quite, identical. Deduplication means that one batch of data can be transmitted to remote sites to update multiple versions of the game.
Using this system EA's developers and testers around the world can access the latest game files in a matter of minutes rather than hours, helping to ensure that Battlefield 4 was ready for release on schedule, Mr Scivally says.
EA's story highlights a widespread problem many companies and individuals are encountering. Files often need to be shared, but increasingly the size of these files are becoming too large share using simple methods like email.
It's the reason that cloud-based services such as Dropbox and others like it have become so popular.
Files encrypted and reassembled
But for small companies that need to share large files frequently these types of services can be too expensive, and for that reason some are turning to more innovative solutions.
"I work with 50-200MB design files and I am constantly sharing stuff with our team of 15 developers," says Alasdair Monk, design director at London-based payments start up GoCardless. "Using Dropbox to do this would be far too expensive."
Instead he turned to BitTorrent - a system for sharing large files using peer-to-peer technology that's usually associated with pirating films, music and video games.
BitTorrent offers a free product called BitTorrent Sync, which sends information between users' PCs and eliminates the need to upload data to a third party's computer servers. Mr Monk uses it to make large design files stored on his computer available to GoCardless's developers very rapidly, even if they are working on a laptop from home.
It works quickly because files are split up into encrypted chunks and sent out to multiple BitTorrent Sync users within the company.
When someone else needs one of Mr Monk's files, it is reassembled from chunks stored on some of these users' computers - whichever ones can supply the chunks most quickly. "Even when developers or I am are out on the road, the speed that they can download one of my large files is phenomenal," he says.
Reliability of cloud storage?
Christian Averill, BitTorrent's director of communications, says over one million people are using BitTorrent Sync, and that the association that many people have between BitTorrent and film piracy seems not to have been an issue.
"The understanding of BitTorrent has been maturing and most people know that we have no affiliation with such activity," he says.
He adds that a system like BitTorrent Sync means that there is no need to store data in the cloud, which can be a benefit for companies in some industries that are subject to strict regulatory requirements
There's also the fact that cloud storage is only as reliable as the companies that operate it - something that EA learned the hard way.
Its master game files used to be held in cloud storage supplied by a company called Nirvanix, but in September the company suddenly announced that it would be closing down at the end of the month.
That left EA - along with all Nirvanix's other customers - scrambling to retrieve its cloud data and move it to another cloud before the Nirvanix storage was switched off for good.