The government says energy minister Michael Fallon is "fully behind" a National Grid consultation that could see big businesses paid to cut their energy usage in times of shortage.
Last night Mr Fallon appeared to dismiss the proposal in an interview on the BBC's Newsnight programme.
It followed a warning from energy regulator Ofgem that the risk of power cuts has increased in the UK.
Despite that the government has emphasised "the lights won't go out".
Electricity network owner National Grid has suggested large consumers, such as big shops and factories, could be asked to lower use between 16:00 and 20:00 on weekdays in the winter.
Ofgem also suggested keeping some mothballed power plants in reserve in case of emergencies.
"This does not mean that disruption is imminent or likely, but Ofgem, [the Department of Energy and Climate Change] and ourselves believe it appropriate to consider what measures could be taken in case margins deteriorate further," National Grid said.
In a statement, DECC said Mr Fallon "is fully behind Ofgem and National Grid's consultations which are about whether they should take the prudent step of extending their existing services in the context of possible tightening in the supply margin in the middle of the decade".
'Lights stay on'
"One option, if the need arose, would be for companies to voluntarily enter into agreements to fire up currently mothballed power stations or for large users to reduce their demand, in return for which they would receive payment," it said.
"This is an extension of what already happens in the power market. There is no compulsion and it is not rationing.
"We are confident that, with Ofgem and Grid having all the tools at their disposal, the lights will stay on."
In an interview on Newsnight, Mr Fallon appeared to dismiss the idea of paying big users to cut back.
When asked if there was any truth to reports that big factories and businesses would be asked to cut their energy use in 2015, Mr Fallon replied: "No".
"The latest [Ofgem] assessment has shown that the position is slightly worse than the previous assessment last year.
"The regulator Ofgem has got to make sure, with all the tools at its disposal - bringing some mothball plant back in action and back on line - that the lights stay on and they will."
In an assessment released on Thursday, Ofgem said spare electricity production capacity in the UK could fall to 2% by 2015, increasing the risk of blackouts.
The watchdog said more investment in power generation was needed to protect consumers.
It said: "Ofgem's analysis indicates a faster than anticipated tightening of electricity margins toward the middle of this decade."
The global financial crisis, tough emissions targets, the UK's increasing dependency on gas imports and the closure of ageing power stations were all contributing to the heightened risk of shortages, Ofgem said.