Superdry firm Supergroup sees Christmas sales boost

Superdry store
Image caption Supergroup is continuing its rapid expansion

Superdry owner Supergroup has reported a boost in its sales during the festive period as the firm recovers from supply problems.

Like-for-like sales, which strip out the effect of sales from new stores, in the nine weeks leading up to 1 January were up 5.8% on the year.

The figure includes online sales.

The Cheltenham-based company reported a dip in pre-tax profits last month due to problems with a new warehouse supply management system.


"We are pleased to report a solid Christmas period when set against the difficult economic climate, our own distribution issues in the autumn and our exceptionally strong Christmas sales last year," said chief executive Julian Dunkerton.

In December, the company reported underlying pre-tax profits for the six months to 30 October of £13m, down from £13.5m last year, after it took a £4m hit for the supply problems.

The firm estimates the problems will cost it £8.8m for the full year.

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