Samsung seeing 'paradigm shift'

Samsung is experiencing something of a paradigm shift at the beginning of 2012, with chairman Lee Kun-hee calling for more creativity and innovation, James Rooney at Market Force Company tells the BBC.

He also expects the company to diversify away from Google's Android platform that it currently uses in smartphones.

And while the firm's television business is experiencing some weakness, Mr Rooney says Samsung will be keen to make a successful return to the Japanese TV market.