Each week we ask high-profile technology decision-makers three questions.
PeerIndex aims to give credible measures of an individual's influence on the world wide web. It monitors social networks to judge audience size, interaction levels and areas of expertise in various subjects.
In doing so, it produces a ranking score designed to separate who is creating waves online and who is not.
Speaking to the BBC, chief technology officer Sanford Dickert explained what challenges the firm faces when finding people who can deal with 'big data' - and why he will never be completely happy with how PeerIndex works.