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23 November 2012
Last updated at 00:10
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Zong Qinghou, Wahaha
One of China's richest men lives on $20 a day
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How China spends its wealth
China takes in 12% of the world's luxury goods and the market is growing rapidly
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Mega-yachts for China's mega-rich
Chinese demand means boom times for European luxury yacht builders
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Obsessed with rich lists
China's billionaires and the tall poppy syndrome
Zong Qinghou, Wahaha
How China spends its wealth
Mega-yachts for China's mega-rich
Obsessed with rich lists