Advertising standards will apply to all online adverts

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From 1 March, advertising regulators will be able to punish companies that publish misleading claims on their own websites or on social networking sites.

The Advertising Standards Authority says it will police rogue online advertisers through complaints from the public.

Its chief executive Guy Parker tells BBC Radio 5 live Breakfast's Rachel Burden that it is necessary to ensure "advertising is legal, decent and truthful".

For more Radio 5 live interviews, please visit the Best Bits page.

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