'Pathetic' Kiev Christmas tree divides social media
"This is the worst Christmas tree of all time."
It may seem harsh, but this comment from a frustrated Ukrainian is indicative of the mood circulating around social media.
You may well be reading this and wondering what all the fuss is about. After all, there have been worse Christmas trees in the past - with questionable shrubs in the UK's Cornwall and Leicester coming to mind.
But it might make more sense if you know that Kiev has form as a city with a sensational annual Christmas tree. Last year's offering was so bushy that it pulled down power cables on its way to taking pride of place in the capital's St. Sophia Square.
This year's effort has been derided for being too thin, with many lambasting it by comparing to the spectacular tree in the Western city of Lviv.
'Were those assembling it drunk?'
Meanwhile, a Facebook user did not hold back with his frustration.
"This is the worst Christmas tree of all time," he said. "The way the square is decorated is pathetic."
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Not everyone on social media shared such high standards.
The tree was described as "cute" on Instagram, while one person said that the complainers were "impossible to please".
"Every year everyone says that this year's tree is the ugliest," she said. "If it had not been put up, you would have complained."
Elsewhere, video of the moment that the lights were switched on was shared across social media, with some calling the ceremony "beautiful".