When the London Stock Exchange announced their next chief executive, many people on Twitter had to do a double take and asked if it was really him.
David Schwimmer will take up his new role on 1 August. People on Twitter had just one question - is it the David Schwimmer of Friends fame who has had a sudden career change and found himself a lucrative job in the City?
Well, it is a case of namesake confusion. It is the experienced banker, not the guy who played Ross Geller in the US sitcom Friends, who got the job.
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The other David Schwimmer spent 20 years at investment bank Goldman Sachs. He will replace Xavier Rolet, who quit last November following a boardroom row.
Twitter didn't waste any time to reacting the stock exchange announcement and was immediately flooded with Friends in-jokes and gifs. Even from business journalists.
Breaking: Goldman Sachs banker David Schwimmer named ceo of London Stock Exchange— Hannah Murphy (@MsHannahMurphy) April 13, 2018
Sadly, not this David Schwimmer... pic.twitter.com/vwbt2V7Mwh
One mistaken person claimed he almost had a heart attack after seeing Schwimmer trending on Twitter. To his relief, it turned out the news was "just about a London stockbroker."
Phew. #DavidSchwimmer trending on Twitter but Ross from Friends is still alive.— Nick Brown (@randomrome) April 13, 2018
Toni H asked the pertinent question.
I'm sure David schwimmer of London stock exchange has heard all the jokes about being from friends before but has David schwimmer from friends heard jokes about being from the London stock exchange ?— Toni H (@Hippychick3000) April 13, 2018
As Michael Finnie put it: "Imagine being in charge of the London Stock Exchange and still not being *The* David Schwimmer."
Meanwhile, historian and television presenter Guy Walters went searching for Friends co-stars' namesakes on social media sites including LinkedIn.
David Schwimmer may be the new head of the London Stock Exchange Group, but Jennifer Aniston has been the Senior HR Manager at Samsung Electronics for over eight years. https://t.co/LnMHErPXqV— Guy Walters (@guywalters) April 13, 2018
And Bloomberg journalist Lionel Laurent perhaps feels it is not his day (his month, or even his year).
There are already 15 Friends related gifs memes and jokes in my timeline after David Schwimmer is named head of LSE. It's going to be a long day.— Lionel Laurent (@LionelRALaurent) April 13, 2018
Similarly, other Twitter accounts who happen to share a name with well-known or notorious figures have had their share of attention, positive and negative.
While John Lewis, not the department store chain, ended up with a series of personalised gifts after dealing with customers' complaints, Joe Hart the comedian took a lot of criticism aimed at the England goalkeeper.