#BBCtrending: Swearing for feminism

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A video which gets girls as young as six to swear has been watched over 12 million times online with the space of a few days.

The makers of the film - a for-profit company - say they put the girls in pink princess costumes and got them to use "a bad word for a good cause" to start a conversation about feminism.

But controversially, they're also selling a product as Anne-Marie Tomchak reports.

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