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'Marijuana brand' plan of ex-corporate executive

A former Microsoft executive is planning to create the first American marijuana brand, using drugs imported legally from Mexico.

Jamen Shively, a former corporate strategy manager, says his Seattle-based enterprise could grow to be a leading brand in an increasing market.

He says he is looking to target both social and medical users of the drug.

Russell Trott reports.

  • 01 Jun 2013
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