A tortilla wrapper with some of the information printed on it
Media playback is unsupported on your device

Mexico state uses tortilla wrapper ads to help find missing people

The border Mexican state of Chihuahua has decided to use start using tortilla wrappers in a bid to raise awareness of missing people.

In Ciudad Juarez, considered one of the most violent cities in the world, more than 30 shop owners have started packaging their tortillas in wrappers which are imprinted with information about what to do if someone goes missing.

Iracema Sodre reports.

  • 15 Nov 2012