Hu Bing
Media playback is unsupported on your device

Chinese model new face of UK menswear

Chinese supermodel Hu Bing has been appointed by the British Fashion Council as brand ambassador for UK menswear to try to boost sales for the likes of Burberry in the People's Republic.

With the men's version of London Fashion week getting under way this weekend, Mr Bing explains how he will promote British fashion in China.

Jeremy Howell reports.

  • 12 Jun 2015
Go to next video: London Men's Fashion Week returns