Korean man tries cosmetics in shop
Media playback is unsupported on your device

Cosmetic firms target new market of South Korean men

South Korean men are emerging as a new market for South Korea's big name cosmetics companies.

Face-creams, cleansers and foundation are among the products that men have been buying in large quantities.

As the BBC's Lucy Williamson reports, there are television programmes devoted entirely to male grooming.

  • 07 Jan 2013
Go to next video: S Korea eyes 'Gangnam style' boost