Queens of Africa Dolls
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Queens of Africa dolls taking on the Barbie market

The blonde, blue-eyed Californian Barbie doll made by the toy giant Mattel has dominated the market for decades.

But in Nigeria one entrepreneur saw a gap in the market when he was unable to find a suitable black doll for his daughter.

Seven years later, Taofick Okoya sells up to 9,000 of his Queens of Africa dolls a month and claims to command about 15% of the market.

He told BBC News about his quest to develop doll culture in Africa.

Watch: Africa Business Report

Video Journalist: Roderick Macleod

  • 27 Feb 2015
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