Jason Njoku (Copyright: Iroko Partners)
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African Dream - Jason Njoku

Jason Njoku studied chemistry at university and would probably be working as a scientist had he not thought of a magic formula that he has translated into a huge success: Nollywood films plus online distribution equals big money.

It all started when he realised that his mother sometimes found it difficult to get the latest Nigerian films in London and he reasoned that many other people around the world would be in the same boat.

The company that he put in motion in December 2010, Iroko Partners (formerly Nollywood Love), has become the largest distributor of Nigerian movies and music.

"We're the first guys to actually legally reach out in Lagos to the production houses, the owners of the movies and negotiate and sign deals with these guys so they can finally get remunerated for their hard efforts," Mr Njoku told the BBC's series African Dream.

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  • 04 May 2012