Green Man 2015
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Green Man festival attracts some of 400,000 music tourists

Perceptions of Wales are being changed by music tourism - which brought 400,000 people to the country in 2015, according to a tourism expert.

Prof Annette Pritchard from Cardiff Metropolitan University said it is a niche but growing industry.

The Green Man Festival, which starts Thursday in the Brecon Beacons, is one of a series of events that led UK Music to say 402,000 people spent £72m in Wales in 2015.

A music tourist is someone who travels more than three times the average commuting distance to a gig or festival.

Ms Pritchard said: "It's a niche industry and I definitely think it's a growing industry and it's things people like to do in their spare time and things people like to travel to."

  • 18 Aug 2016
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