A Fisher-Price toy made in Merthyr
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Modern children 'grow up too fast' for toys

Retro toys with a twist have been tipped to help sustain the UK toy industry's recent growth in 2016.

But what happened to the makers of Welsh classics - such as Corgi Cars and Superted - which once were part of the engine room of Britain's toy trade?

The British Toy and Hobby Association (BTHA) has said the re-launch of many old favourites will boost sales in the UK.

That is too late for the bulk of Wales' toy industry, which once employed thousands but has now "almost disappeared", according to experts.

Hilary Kennelly, of the West Wales Museum of Childhood, said the industry has suffered from modern children "growing up too fast".

Images by Michael Burgess

Video by Philip John

  • 28 Feb 2016
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