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Wales' tourism promotion 'must double,' report warns

The amount spent on marketing Wales as a tourist destination should be "at least doubled" to improve the chances of attracting overseas visitors, says an industry expert.

Prof Annette Pritchard said Visit Wales is competing against others in the UK who are "far more resourced".

Visit Scotland spent £47.5m in 2013/14 on marketing and Visit Wales £7m.

The Welsh government says it is on target to exceed 10% tourism growth by 2020.

Jenny Rees reports.

  • 19 Jun 2014
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