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'We have to up spending' on Welsh tourism, says expert

The amount spent on marketing Wales as a tourist destination should be "at least doubled" to improve the chances of attracting overseas visitors, says an industry expert.

Prof Annette Pritchard said Visit Wales is competing against others in the UK who are "far more resourced".

Visit Scotland spent £47.5m in 2013/14 on marketing as Visit Wales spent £7m.

The Welsh government says it is on target to exceed 10% tourism growth by 2020.

Prof Pritchard told Carl Roberts that there was a need to increase spending to keep up with the competition.

  • 19 Jun 2014
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