Marc Evans
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Wales TV campaign 'dream job' for director Marc Evans

Castles, beaches and dolphins will star in a new £4m TV advert and campaign aimed at boosting tourism in Wales.

It features music from singer Cerys Matthews and advises visitors to "pack an open mind, a sense of adventure, and an appetite for discovery".

It will be launched on St David's Day as part of Wales Tourism Week and will be shown across the UK and Ireland.

It was directed by Marc Evans, who worked on Welsh detective series Hinterland, and tells visitors to come fully packed and "ready for anything".

  • 24 Feb 2014
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