French 'ambassador': We want to lure UK firms
Media playback is unsupported on your device

New French 'ambassador': We want to lure UK firms

France has appointed a new "ambassador" to encourage companies away from the UK to go to France in the aftermath of the Brexit vote.

Ross McInnes tells BBC Radio 4's The World at One his team is not about the French government punishing the British for Brexit but more about offering practical help to companies who might be considering moving to Paris.

  • 03 Nov 2016