Images of reporter Eleanor Garnier
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Political parties' focus groups and polling research

Politicians may claim they do not take much notice of focus groups, and polling generally, but the time and money parties spend on them could suggest otherwise.

Daily Politics reporter Eleanor Garnier looked at those who value them, and one sceptical MP who said fellow politicians should get out and talk to voters more.

Daily Politics interview with pollster Frank Luntz

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  • 08 Jul 2014
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