John Prescott in TV ad
Media playback is unsupported on your device

John Prescott to knock out meerkats in TV advert stakes?

Advertising executive Tom Morton reckons former deputy PM John Prescott could be earning £50,000 or £100,000 from his new insurance advert running on TV where he is used as a "gimmick" and a "poor man's meerkat"

He was asked about the value of using a big name to help sell a product after they watched the advert, and could Lord Prescott - famed for his own punches - help sell insurance and deliver his own knock out to the Russian meerkats.

More from the DAILY POLITICS

Twitter with the DAILY POLITICS

  • 11 Jan 2011