John Prescott in TV ad
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John Prescott to knock out meerkats in TV advert stakes?

Advertising executive Tom Morton reckons former deputy PM John Prescott could be earning £50,000 or £100,000 from his new insurance advert running on TV where he is used as a "gimmick" and a "poor man's meerkat"

He was asked about the value of using a big name to help sell a product after they watched the advert, and could Lord Prescott - famed for his own punches - help sell insurance and deliver his own knock out to the Russian meerkats.

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  • 11 Jan 2011