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Greggs return: Rebranding the bakery

The boss of North East bakery chain Greggs has revealed his tactics to turn around the company.

After two tough years in 2012 and 2013, Greggs has moved from traditional services to a food on the go model.

The company's chief executive Roger Whiteside is the man behind the rebrand.

He gave his first TV interview since taking the helm 18 months ago to BBC North East business correspondent Ian Reeve.

  • 21 Nov 2014