Seb models for Marks & Spencer
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M&S uses child model with Down's syndrome

The mother of a boy with Down's syndrome has persuaded Marks & Spencer to rethink the models it uses to sell children's clothes.

Caroline White, from Bath, noticed the lack of diversity in retailers' Back to School campaigns while out shopping for her four-year-old son Seb.

Now M&S has taken on board the comments she made and Seb has become the retailer's latest model recruit.

  • 19 Sep 2012