Milk tray man Patrick McBride in front of a helicopter
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'Milk Tray Man' role won by Liverpool fireman

The Milk Tray Man was a staple of television adverts between the 1960s and 1990s - but now a fireman has been chosen from tens of thousands of hopefuls for the reprisal of the role as the chocolate-toting hero.

Patrick McBride, from Liverpool, was nominated by his wife in a nationwide search by confectioners Cadbury.

Occasionally the subject of affectionate spoofs, the dapper Milk Tray Man was always shown in daring adventures before delivering chocolates to the woman he loved.

  • 03 Feb 2016