Hitchin lavender farm experiences huge growth in international visitors
A lavender farm in Hitchin, Hertfordshire, is experiencing a huge growth in visitors from Asia after featuring on a Chinese tourism website.
At Hitchin Lavender, visitors can go to the farm to pick their own lavender or buy products made from the farm's lavender field.
"Generally it's a 50/50 split between tourists and locals but certainly this year there's been a big increase in Chinese or Asian [people] in particular," manager Tim Hunter said.
"Lavender is quintessentially an English flower and I think they want to see something very British. There aren't too many places like this in these parts so I think that attracts them."