Pupils centre of anti-smoking campaign
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Coventry school children the centre of national 'quit smoking' campaign

Primary school children are at the heart of this national anti-smoking ad campaign.

Pupils from Earlsdon Primary School in Coventry have been designing anti-smoking packaging ahead of a government-led plain packaging rollout in May 2017.

Public Health England hopes children's health messages featured in its film will "resonate" with smokers and encourage them to quit.

TV medic Dr Ranj Singh joined the pupils as their design work got under way.

  • 30 Dec 2016