George Ferguson (c) and the 2012 Bristol mayor candidates
Media playback is unsupported on your device
Video

Just who is Bristol's new mayor?

Bristol's first elected mayor, George Ferguson, has been sworn in at a ceremony at Bristol Temple Meads railway station.

What do we actually know about him? What made the man in the red trousers?

The BBC's Laura Jones has been looking into Mayor Ferguson's past.

  • 19 Nov 2012