The England shirt David Cameron called 'very expensive'
BBC News has taken a look at one of the controversial £90 England replica shirts which David Cameron has described as "very expensive".
The Prime Minister said: "Parents are under enormous pressure to buy the latest kit and we shouldn't be taken advantage of."
But kit manufacturer Nike said that cheaper "stadium" England shirts were available, at £60 for adults and £42 for children.
BBC sport correspondent Natalie Pirks was the second person to buy the boxed shirt, and demonstrated its features.