Online shoppers
Media playback is unsupported on your device

Rural communities boost online Christmas shopping figures

The number of online shoppers is on the rise this Christmas, but there is one group more likely than any other to shop on the web.

In rural communities, 91% of people say they are regular online shoppers.

Jeremy Cooke reports.

  • 22 Dec 2014
Go to next video: Is a 'click and collect' Christmas ahead?