Inside the Asda hypermarket in West Bridgford in 1966
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How Asda introduced the hypermarket to Britain in 1966

In a new three-part BBC Two series, Robert Peston tells the story of shopping in Britain since World War II. Using rarely-seen archive and interviews with the key players of British retail, Peston explores how shopping has changed and how it has changed us.

In the first episode, Seduction, he visits Nottingham where the first modern-style hypermarket was launched, in 1966, by Asda.

The shop in West Bridgford - dubbed "Britain's first windowless store" - was a big hit with customers who appreciated the low prices and the convenience of buying all their groceries in one fell swoop.

Watch the programme at 21:00 BST on Monday 2 September on BBC Two or catch it later on the BBC iPlayer.

  • 02 Sep 2013
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