Sky Sport has dominated football coverage for 20 years
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BT Sport channel challenges the reign of Sky Sports

Telecoms giant BT has launched its own UK sports channels in a challenge to Sky, who have dominated the market for 20 years.

Sky has already seen off ITV Digital, Setanta and ESPN, which all temporarily entered the pay-TV football market.

BT has the rights to show 38 live Premier League games per season for the next three seasons at a cost of £738m, while Sky has paid £2.3bn for 116 matches a season.

David Bond reports.

  • 01 Aug 2013
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